Sportingbet Review

Founded date: 1998


  • Fairly competitive market odds
  • Up to £50 welcome bonus
  • In-Play betting and Cash Out
  • Responsive app for iOS and Android

Minimum Deposit : £10

Max Bonus Amount: £50

Max Signup Bonus Percent: 100%

£50 Welcome Bonus in Free Bets

Sportingbet Review: Up to £50 in Welcome Bets

Sportingbet is a brand in the ownership of GVC Holdings plc, and founded in 1997. From time to time, the brand has sponsored the Premier League and Championship, and the company was listed on the London stock exchange before being acquired by GVC Holdings.

Sportingbet cover most of the popular sports on their platform, including Football, Horse Racing, Tennis, Golf and Rugby Union. Though there are more sports on offer, at first glance it's clear to see that the number of markets offered is less than a number of other operators in the online betting industry. They also cover big events like the Champions League though they're not always visible on the homepage. The sportsbook also contains an In-Play betting option.

The welcome bonus is quite generous at Sportingbet, offering up to £50 in free bets. The process for making the best of this offer is quite complex, but it is indeed possible to get the full amount, providing that you’re willing to stake at least 10 bets after becoming a member. Existing customers also enjoy ongoing promotions, regularly.

Finally, it’s worth mentioning that the Sportingbet website also has other forms of gambling on their website, including sections for Casino, Live Casino and Games.

Betting App / Mobile Friendly Site

Sportingbet mobile is very similar to the desktop version, something that is easily achieved with the simplicity of the site's design. Though some of the fonts and aesthetic choices are simple, it doesn't lend to a cheap feel when using the site at all.

Both iPhone and Android users are able to download the Sportingbet app by going to the mobile site at Though iOS, users can find the iPhone application in the App Store. When it comes to Google Play, the site previously had a block on betting apps in their store. There is no Android app, but Android users can still get the app via manual download.

Mobile users have the same access to all of the sports and markets that desktop users have, though they are of course a little less accessible, being crammed into a smaller number of drop-down menus. There are two main offers specifically for mobile users. The Mobile Special awards a £10 free bet that consists of 5 accumulator bets of £5 if you place them on a preceding week. Additionally, the punter with the most winners on mobile can win a £250 free bet.

Bonus, Free Bets and Promotions

Located at, this website has one of the best welcome bonuses going, with up to £50 in Sportingbet free bets available. The only drawback is that the entire £50 bonus is tricky when you try to claim it. You can get first bonus of £10 upon making a first-time deposit of £10. However, after that, the remaining amount is dependent upon the average of the following 10 bets made on the account. If you place 5x £20 bets, you’ll receive the full £20 second bonus, and if you repeat the same, then you’ll receive the full £20 third bonus, totalling £50 in free bets. It’s a little complicated and long-winded.

At the time of writing this review, there was also a Champions League offer on, in the form of a 100% bonus if all participating English teams come out as winners, or 50% if 4 of 5 win. Lastly, as mentioned above, there are also mobile-specific bonuses from time to time.

As many Sportingbet reviews note, the general selection of promotions at Sportingbet are quite limited. With only those listed above being available when reviewed, there is a total of 5 offers including the introductory bonus. Customer feedback online generally states that although Sportingbet offers are sparse, when they are available, they are quite generous. This does seem to be the case with the rather large new player £50 bonus.

How Fair is the Betting Website

Sportingbet UK is regulated by the UK Gambling Commission, also promoting responsible gambling through links embedded within the website footer. Some other betting sites UK players can gamble on have proven to use more visible branding when it comes to responsible gambling, but some self-limiting controls are in place, including timeouts and reality checks. Again, some operators go one better, offering loss limits and other controls, but it’s a good start.

GVC Holdings acquired the platform fairly recently, which should inspire confidence in the fairness and security of Sportingbet. For context, GVC also own the sports betting websites “bwin”, “Betboo” and “Gamebookers”, as well as more than 5 gaming brands.

About the Betting Odds from the Betting Site

Not every operator offers the same odds. Sportingbet falls in the middle ground in terms of competitiveness, offering good prices, but not quite matching some other brands. The exception to the rule is on Football markets, where the margins are a little higher, reducing the value-for-money that punters get on their sports bets. As far as ods are concerned, we can compare this site with Blacktype.

Customer Support

Most websites have a ‘Contact Us' section immediately obvious from the homepage. Sportingbet hides support away under a ‘Help and Support' link, which you can find in the website footer. This opens up into a sort of FAQ section, though again, how you actually contact the company directly is not clear enough. For direct contact, customers can call 0800 028 0348, or submit the online form in this section. Sportingbet has Live Chat available, too.


Sportingbet appear to be a bookmakers that offer middle-of-the-road functionality and promotions to their punters. They don’t offer a sub-par experience, but they don’t go above and beyond for their customers either. Though their bonuses are strong, they are few and far between, and the odds offered on most markets – football excluded – are about average.

That being said, there isn’t much negative to say about the website at the time of this Sportingbet review. With such a strong opening offer for new accounts, it’s certainly worth giving the website a try if you’re looking for a new sports betting operator. Just be sure to read the terms and conditions associated with the bonus before joining, as they’re quite demanding.

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