- Reputation and tradition
- Huge sportsbook
- Tight security
- Easy banking
- Fair Payouts
- Customer support needs improvement
Perhaps the most popular gambling website among punters all around the world, Bet365 has almost become synonymous with online betting. So today we’ve prepared a Bet365 review in which we’ll take a thorough look at their betting offers, bonuses, security, customer support, software (both desktop and mobile) and try to give our best and most honest opinion.
A Little Bit of History
The story of Bet365 starts in 1995 in Stoke-On-Trent, a small English town. Denise Coates, an economist and the daughter of a successful local businessman, had an idea of making an online betting shop that would cater to the needs of a wider punter audience.
Today, Bet365 has a top rating on a number of gambling review sites, with its 23 million customers and 3,500 employees worldwide. However, all their achievements aren’t worth anything if they can’t provide you with a good betting experience, so let’s dive in and see their offer.
How to Start
The account creation process at Bet365 is no laughing matter. Once you click on the Join Now button, a pop-up window appears requiring your basic info: name, gender, country of residence, email, phone number and address.
The Bet365 sign up page grants you an option to customize odds display and offers notifications so you can receive them by email, SMS or by a desktop app. You’ll also have to enter your desired username and password, four-digit security number, and a bonus code for a special offer on your first deposit.
Once you’re done with it, the website will send you a confirmation email. Once you click on it you’ll be taken back to their website where it’ll tell you your account has been verified. The Bet365 login process is simple: just find the login boxes on the top right corner of the screen, and your betting adventure can begin.
Right on the account creation page, you’re given a choice to enter a special bonus code that changes on a monthly basis, so you better keep a lookout. The bonus code enables you to partake in an Open Account Offer that grants you €25 in Bet Credits.
This is a great place for some explaining in our Bet365 review. Bet Credits are exactly as they sound: In essence, they’re credits given to you by Bet365 and used in a wide range of their promotions. Although you can bet with them, you can’t withdraw them, and they are valid for only 30 days upon claiming.
Once you enter the code and deposit a minimum €5, Bet365 will match that deposit by 100% for all deposits up to €25. Clearly, this starting bonus is one of the poorer out there, just go and check out any Ladbrokes reviews, and you can see that they offer two sign-up bonuses, all of which are way more profitable than this one.
The rest of the roster is another story altogether: there are probably over 20 different promotions on the Bet365 website. However, upon closer inspection, we find only a couple of them that are worth our attention. Since soccer is the most popular sport for betting currently, the biggest number of the bonuses and promotions are dedicated to football-oriented punters.
The most interesting Bet365 soccer bonus is definitely the most amazing one; it’s called 2 Goals Ahead Early Payout. What it means is that if the team you’re backing at any point starts leading the game by two points, you get an instant payout, even if the game hasn’t ended yet. If the opposition wins, you still get to keep all your winnings.
Bet365 adds to these good offers with a number of different sports too. Horse racing enthusiasts will be happy to know that the Bet365 horse racing bonus section has a lot going for any punter. You can claim the Early Price bonus on any UK or Irish horse race and get a special early price, or you can claim the Best Odds Guaranteed and get the most out of your betting slip.
We were unhappy to note that, although there are good bonuses, unfortunately, they make for a drop in the sea of worthless promotions that are listed on their promo sheet. If you compare this promotions assortment to any Betway review out there, you’ll find that every promotion means something, and we always choose quality over quantity.
If you get stuck with a faulty bet or a glitchy slip, your first thought should be to reach out to the customer support. Although they have a dedicated Bet365 live chat, email address and public phone you should be able to reach, you’ll find out they are either slow, unresponsive or generally don’t know what you’re talking about. Sometimes your complaint will just sit unattended.
At this point, it should be noted that there have been a number of controversies related to Bet365 in the past couple of years. If you stumble upon an occasional Bet365 review on Quora, you’ll find a lot of people having awful experiences with their cancellation policies. Bet365 was known to outright deny the winnings to their successful players, and there are even a few court cases going on right now.
We are not pointing any fingers here, it’s just handy to have information like this before you start betting. Since this is an impartial, balanced Bet365 review, UK players should know the risks.
Is It Safe?
Is Bet365 legal? you may ask yourself. Well, being one of the oldest gambling websites there is, they pretty much had to get a handle of it by now. Apart from paying an alleged 130 million pounds annually in the UK, Bet365 is registered in Gibraltar under the license number RGL 075 and regulated by the Gibraltar Gambling Commissioner. The company also has additional offices, assets and employees in Australia, and their branch there is regulated by the Northern Territory Government.
What countries does Bet365 work in? will be your next question if we’ve convinced you to give them a try. As of now, Bet365 operates in most countries of the world, including the UK, obviously. However, there are some exclusions that are worth noting. If you are located in anywhere but these, you’re good to go.
So without much further ado in this Bet365 review, these exclusions include Afghanistan, American Samoa, Angola, Belgium, Burundi, Cambodia, Chad, Congo, Eritrea, France, French Guiana, Guadeloupe, Guinea-Bissau, Guam, Haiti, Hong Kong, Iran, Iraq, Israel, Libya, Martinique, Monaco, Myanmar, Netherlands, North Korea, Philippines, Poland, Portugal, Puerto Rico, Romania, Singapore, South Africa, Syria, Tajikistan, Turkey, Turkmenistan, the US, the US Virgin Islands, Uzbekistan, Venezuela, Yemen and Zimbabwe.
In the end, where is Bet 365? Although the company was founded in Stoke-On-Trent, today it has many different offices depending on the type of business. The online gambling part is located and registered in Gibraltar. However, the main headquarters of the company is still located in Stoke-On-Trent to this day. The company enjoys a positive reputation among the local community, as it employs thousands of people.
…And Getting Some Cash Back
At this point we have to agree with the other Bet365 reviews out there; their withdrawal times are amazingly fast. The process is simple, too: just head onto your homepage and click on your balance. You‘ll be given the option to withdraw, and once you click on it, enter your username, password and transfer information, and you’re good to go. What will amaze you is that you’ll find your money in the wallet after only three hours if you use Skrill like we did. Note that Bet Credits can’t be withdrawn.
It’s All About the Looks
Once you enter the website, you are immediately assured that the Bet365 team put in the extra work to make everything up to date. The design is fairly simple, and right from the start, you know what you should be doing. Compare it to any William Hill reviews on the web, and you’ll get the picture.
At the top of the page, there is a green header that has all the website categories listed, as well as a login and signup page. Once you log in, your balance and account info will be displayed in the top right corner along with the links for depositing and withdrawing.
The left side of the website offers a comprehensive look at all the sports you can bet on. The centre of the screen contains flash animations of current live events you can still bet on and Bet365 live stream links. On the far right, you can find your betting slip for the day with all the matches listed chronologically.
At the bottom of the screen, you can find the terms and conditions, contact info, privacy and security policy, and links to their other franchises. Although simplistic, the elegant design is combined with a clear understanding of what kind of information a customer needs to make this website an enjoyable experience. It’s clear that Bet365 knows their customer base pretty well.
A Bet365 iOS and Android app are available for download from the dedicated stores or from the website for everybody who enjoys betting on-the-go. There are some cool features that you get with them, like Watch Live Sport on the Move, where you can watch a game on your device if you have placed a bet on it within the previous 24 hours. You can do the same for horse and greyhound races if you place a minimum bet of 50 pence.
Let’s Play Already
After all the security and payment details, we can finally check out how their gameplay works. A good sports betting website has to have a wide variety of sports and a well-made sportsbook if it wants to survive in today’s market, so it’s time for our own Bet365 sportsbook review.
All the sports are listed on the left side of the screen. You have your all-time favorites such as American football, athletics, baseball, basketball, boxing/UFC, cricket, golf, greyhounds and horse racing, ice hockey, motor sports, rugby league, rugby union, soccer, tennis, volleyball and winter sports; as well as some rare ones such as darts, e-sports, futsal, Gaelic sports, surfing, table tennis, trotting, water polo, lotto, badminton, beach volleyball, netball, snooker, virtual sports and cycling. This is a rich, amazing offer, especially if you compare it to any Skybet reviews out there.
Once you enter any of these categories, you can choose the league or the betting type. Simply find the match you want to bet on and place your bet. At that moment a small pop-up slip will appear that will mark your bet. You can place your bid in the small dialogue box and confirm it. Be warned that after that, you can’t change or cancel it. The ease and intuitive nature of the betting alone is one of the best parts in our small Bet365 sportsbook review.
When you enter your sportsbook, you have all your bets laid out in a comprehensive manner, by league, time, sport or however you set it up. You have the name of the match, the time and the result with your bet aside. Alongside them, on the right side, you’ll see this week’s recommendations based on the ones you already played.
Once the match is done you’ll receive a notification that informs you of your result and your winnings or losses. Readers of our Bet365 review from the UK will be happy to know that they can stream all the matches whenever they feel the need to kill the time. Simply log in to your account, and the live stream option will appear in the top right corner.
Spending Some Cash…
The Bet365 website offers a wide variety of deposit methods: Credit or Debit Card, Skrill, Skrill 1-Tap, Neteller, Paysafecard, Entropay, Astropay card, wire transfer, cheque, Paypal, Apple pay and bank transfer. We used Skrill, so our deposit was instant.
The deposit process is fairly easy, intuitive, straightforward and done with the most minute detail in order to maximize security. If you compare it to any Betfair reviews out there and check out their deposit security, you’ll know what we’re talking about. This is very important when it comes to earning trust and providing a safe and enjoyable betting experience.
Once you log in and click on your balance, you’re taken to a page that demands your payment information. Mind you, if you’re using an E-Wallet, you may have to provide a document for verification. The sheer amount of payment methods and the transaction speed definitely earn them a good score in our Bet365 review.
Once your deposit is made you can start the fun. However, bear in mind that you can claim that special bonus right there at the start. Keep an eye out for the bonus code, and enter it on registration to earn the Open Account bonus.
So What’s the Final Verdict?
This is a very difficult task we’ve given ourselves today. The Bet365 team truly deserves credit for their wonderful and comprehensive website design, short deposit and withdraw times, easy betting system, intuitive sportsbook and great promotions. These aspects alone were enough to place them on our best UK betting sites.
However, all this effort is shadowed by the site’s unresponsive customer service and its known controversies. There’s no enjoyment in betting when you know nobody has your back. In the end, we hope that our Bet365 review clarified some things and helped you decide. Until then, may lady luck be your guide!