15 Best Football Betting Sites of 2020
Are you on the lookout for the top football betting sites you can find on the internet? Read on for our list with a thorough examination of the best offers every punter needs.
Here’s how we did it:
1. Opened accounts with football betting sites in the UK
2. Claimed any welcome bonuses we were eligible for
3. Checked the range of their football markets
4. Looked for in-play, livestream, and cash out options
5. Checked whether we could pitch our own bet to the platform
6. Compared odds
7. Rated the websites accordingly.
Finding the Best Way to Bet on Football
Since we take football betting very seriously, we’re committed to finding only the best offers in the market for punters who know what they want. This means picking out the providers with the best odds, the biggest number of markets, most league variety, and bonus options that can take your betting experience to a whole new level.
One thing to keep in mind: there is no single correct way to bet on anything. After all, implying there’s a magic formula would suck out the fun of it. There are, however, some basic rules that can be applied to many situations to maximise your chances of winning without going for the lowest odds—otherwise, what’s the point?
There is one thing every punter should remember that not every football betting guide will tell you: never bet more than you’re willing to lose. Even the most seemingly obvious choices can go awry, and Manchester City may well lose to Watford at home. What may seem like an amazing turnaround for a casual football fan can seem like the end of the world for someone who was holding out for that bet. Here are a few other tips to remember.
Pick your own football betting strategies.
This may seem to defeat the point of our article here, but it is the best way to be sure you’re making the best of it. This will include setting your budget, knowing how much you’re willing to risk, and what sort of return you’re expecting. If you know all the ins and outs of your own club, betting on corners and cards will get you great odds instead of just going for the usual win or lose. But if you have a great general overview of European football, you can always bet on the Belgrade city derby if things aren’t going great at home.
Know your way around football bet types.
You may already know what full-time result, total goals, first/last goalscorer, and even scorecast bets are. But you should also be aware that there’s a distinct difference between European and Asian handicaps which can mean the difference between losing a bet and getting your money back in the event of a draw. In other words, don’t forget to do your homework.
Don’t trust UK football betting tips if you can’t follow their logic.
Or any tips, really—it may be tempting to believe that someone has insider information that can offer you an edge, but all too often it turns out to be a scam, especially if they want you to pay for the tips. Tips based on predictions from public events are a completely different matter, but this means you could come to those conclusions yourself. The same holds true for football betting prediction sites—some are legitimately analysing all available data, turning betting into a science, while others are peddling misinformation and half-baked rumours to naive people.
Choose your platform wisely.
There are platforms that offer great bonuses but average odds, and then there are those without any bonuses, but the best markets you can find. Figuring out what you’re looking for and what you can do without should point you in the right direction, but don’t forget due diligence. Reading a few football betting reviews for the platforms you’re interested in can offer you insight into things you wouldn’t even think to check yourself.
American football, Gaelic football, Aussie rules, soccer… know the difference!
Not everything with “football” in its name is the game where 22 men “chase a ball for 90 minutes and at the end, the Germans always win,” as Gary Lineker once famously put it. Although in Europe, most football-related searches will point you towards soccer, this is not the case on some other continents. This means that, while college football betting might catch your eye, you may be surprised to learn that it has nothing to do with soccer.
Stay aware of the harm that irresponsible gambling may cause. Take advantage of all the Responsible Gambling features your bookie might offer, and check in with yourself often. No amount of winning is worth the harm gambling addiction can lead to.
Short Betting App Reviews
- Great bonuses and promotions
- Wide number of payment options accepted
- Among the best football bookmakers
Since it’s one of the leading bookies in the UK, it doesn’t come as a surprise that Bet365 football betting is one of the best options in the market. The combination of an incredible number of football-related options, both pre-match and in-play, and high-quality live streaming take the whole betting experience to a whole new level of excellence. It is therefore almost a given that for many newcomers, this is a great one-stop shop for all things football.
For the punter who needs an extra nudge, the bonuses and promotions section offers exactly that. The Bet365 sign up offer matches your initial deposit up to £100 (minimum £5), meaning beginners will get a decent amount of extra funds to play with while they’re getting used to the way the platform works.
The number of football leagues and competitions covered is incredible: from your usual top leagues, like the Premier League, Serie A, or the Australian A-League, right down to the Mongolian Premier League, most enthusiasts are guaranteed to find something that catches their eye. The Bet Builder lets you make your own bet that Bet365 assigns the odds to, Bore Draw guarantees you your stake back — either as Bet365 bet credits or withdrawable balance — if the match ends in 0-0, and if your team is two goals ahead at any point, you get paid out a winner. All of this means punters often come out on top at Bet365.
- Fast payouts
- Free quizzes with great rewards
- #BetYourWay feature to make your own bet
Launched in 2006, Betway has made a name for itself as a reputable bookie with great football support—not least of which is their principal sponsorship of West Ham United. Betway sports betting includes a wide variety of competitions, leagues, and markets, but football has a special place, both with the number of betting options and the number of bonuses and promotions always available.
When it comes to the latter, this platform does not disappoint. The Betway sign up offer matches your first debit card or PayPal deposit and subsequent first bet up to £30. Once you’ve claimed that, you can also take advantage of constantly updating promotions that depend on the current events—like the Champions League final or any especially interesting Premier League game—where you get paid out if your team scores first, for example. You can also play a free game where you pick out the first goalscorers in four different matches, which nets you a jackpot of £25,000. Betway is also one of the football betting sites with cash out as an option, meaning you can cut your losses before it’s too late.
Choosing what you want to bet on can also be hard, but that’s not a bad thing: from the number of different leagues, over all the doubles, trebles, and accas, to Both Teams to Score and First Goalscorer options, you can have all the fun you want over at Betway. However, they’ve recently ended their football transfer markets due to FA’s E8 betting rules (and, reportedly, some leaks by players that helped their friends bet on their transfers).
- Very user-friendly website
- Edit My Bet feature
- Multiview feature
10bet has 17 years of experience in offering one of the best online sports betting platforms, and they keep adding new sports with incredible frequency. When it comes to football, you’re likely to find everything you’re looking for and more at competitive odds. Unfortunately, live streaming is one thing missing from this platform, and the absence is sorely felt.
The 10bet sign up offer is pretty decent: your initial deposit and bet will be matched 100% for a bonus of up to £50 when you use the PLAY10 bonus code. For existing customers, 10bet always has some sort of promotion going on, like an acca boost of up to 50% depending on the type, or an event-specific bonus where you can get a free bet for more than a certain number of goals at a competition final, for example.
But without live streaming, many of those options lose their flavour, as any 10bet sports betting review has to concede. Although football has a decent number of markets for both pre-match and live betting, the latter is made harder without the option to partake in the excitement through the platform directly. But for those who don’t consider this a dealbreaker, the league and market variety at 10bet can more than make up for it.
- #GetAPrice feature on any match
- Both betting exchange and fixed odds betting available
- Huge number of leagues and competitions
Ladbrokes has been in existence, in one way or another, since 1886, so it shouldn’t surprise that they’re one of the UK’s most popular bookmakers—after all, they’ve had more than enough time to secure that spot. Their online service started back in 1999. They offer the usual fixed odds betting, but also an exchange that eliminates the bookie and sets people against each other, as long as they agree on the odds.
The Ladbrokes welcome bonus is decent enough: when you sign up and stake £5 on sports, you get £20 in free bets to be used within the following seven days. This is a great way to check out their offers and place some bets without worrying about money, just to get a feel for the way they do things. Additionally, you can get a daily odds boost for any sport. Although most of their promos are geared towards horse racing, football fans can still pick out some nice bonuses for themselves.
As far as their football betting market goes, Ladbrokes offers a great variety to choose from. Aside from the relatively usual fixed odds betting, which includes all the great options like requesting a price on any match, you can also get on the exchange, which opens up a whole new world of possibilities. While the sportsbook odds are nothing special, Ladbrokes does not have much of a say in terms of exchange odds, which means you may find some real gems there if you want to dig.
- World’s biggest online betting exchange
- Both betting exchange and fixed odds betting available
- Bet calculator for better-informed choices
Betfair football betting is on a completely new level. While Betfair is the biggest betting exchange, the sportsbook doesn’t lag too far behind either. The availability of the exchange means players can choose between different approaches to betting depending on personal preference.
This is also the case when it comes to promotions and offers, as they are not the same for the sportsbook and the exchange. That’s why the Betfair sign up offer, where you get a free £20 bet, is only valid for the exchange. In other words, if your £20 exchange bet loses, you get your money back as part of the welcome offer. Meanwhile, although the sportsbook doesn’t have a welcome bonus, there is an offer where you get £5 for betting £20 on multiples across any sport.
Regardless of which betting type you choose, Betfair offers a great selection of markets for both pre-match and in-play betting. Here, you can find all the latest football betting odds that are among the highest on the market, combine the most exotic betting types, and make up your own bet with stipulations as strange as you want them to be. Their amazing live streaming service is the icing on the cake, as you get to follow the excitement and stake new bets all in one place.
Although the Mr Green online gambling platform has been in service since 2008, the sportsbook is a relatively recent addition, as they had been a casino-only service until then. Their football betting experience is great in spite of the fact that they remain mostly focused on their casino aspect, so many punters will be able to find something for themselves here.
Their casino-centric approach is definitely visible from their offers and promotions as well. They have three welcome bonuses, an online casino bonus, a live casino bonus, and the sports bonus—and when it comes to the latter, the Mr Green sign up offer is by far the least attractive. You get a £10 acca bet if your first bet is £10, but only if the odds are 4.0 or more.
In spite of the lack of great bonuses, the platform offers a good selection of football leagues and markets. Aside from the usual betting types, you can place bets on a player being substituted or which team scores the first or last goal, with the caveat that if no team scores a goal, you get your stake back. You can even try to guess if the number of total goals will be even or odd! Other Mr Green promotions are largely dependent on current events, so check back often to see if something catches your eye.
- ActionBet and PulseBetting features
- Cash Out available
- Great promotions
Although Mansion Groups is a very well-known brand, MansionBet joined the fold in 2018, making it a relatively recent addition to the world of online bookmaking. Their newcomer status has not kept them from achieving popularity with punters, especially thanks to their betting features that let you follow the action minute by minute, placing bets as you go along.
The Mansion Bet welcome offer will get you £20 in free bets (four times £5) once you bet £10+ on any sport. Other promotions include an odds boost on acca bets with at least five selections, as well as those that centre around major events. Most of their other promotions, however, are specific to horse racing.
ActionBet and PulseBetting are two of the most distinctive features of the platform. ActionBet offers you new bets depending on the developments on the pitch, adjusting odds and adding new markets all the time. PulseBetting, meanwhile, lets you choose among the events that might happen in the next few minutes, making for another dynamic betting feature. With this combination, you can bring your winnings to a whole new level—no MansionBet bonus code needed (or available, really).
- Excellent reputation
- Great mobile app
- Generous promotions
Coral has been providing bookmaking services in the UK since 1926 and is now one of the biggest UK bookmakers following a 2016 merger that created the Ladbrokes Coral Group. Thanks to the popularity of football in the UK and their focus on the UK market, Coral football betting is one of its best-established sections, with friendly offers and promotions all year long. Aside from the usual football (or soccer), you’ll be able to find a variety of other sports like Gaelic, Australian, and American football. Even virtual football is an option if that’s something you’re interested in.
When it comes to bonuses and promotions, football fans have a lot to look forward to. The Coral sign up offer gives you £20 in free bets for betting £5 regardless of the type of account you open—be it online, mobile, or phone betting. If you’re especially keen on in-play betting, you can take advantage of their £5 free bet offer after you’ve placed three £5 in-play singles in one day.
The variety in Coral’s football markets is astounding, but with their Your Call feature, it can be taken to a whole new level. If you can’t find the bet you want to place, just tweet it to Coral, and they’ll give you a price for it, which places them among the best bookies for football in the UK.
- Decades of experience
- High winning limits
- #PickYourPunt builder
Betfred is another big name that has to be included when talking about the best football betting sites in the UK. Although their offer far surpasses football, the world’s most popular sport is very well represented. Aside from online and mobile betting, you’re also able to visit one of more than 1,300 betting shops throughout the UK and place your bets there.
They also have a decent bonus for newcomers: place your first bet of a minimum £10 and get £30 in free bets within 10 hours of placing the bet. However, the Betfred sign up offer is the only one offering free bets as of the time of writing. Other promotions include Double Delight & Hat-trick Heaven (if your player scores the first goal of the match then goes on to score either a brace or a hattrick, your first goalscorer price is doubled or tripled, respectively), and acca insurance.
The already huge number of football markets is further increased by the Pick Your Punt feature, which lets you mix and match all the strangest odds – or request a price if you can’t find what you’re looking for. All Betfred football betting options can be found in their mobile app as well!
- Good loyalty program
- Great odds boosts
- Huge number of football markets
Betiton is a very new bookmaker, founded in 2020, but it is already prepared to offer the best bookmakers a run for their money. In spite of their youth, this should come as no surprise, as their founder is the ex managing director of Karamba Arnoud Serour.
When it comes to taking care of their customers, they don’t disappoint: the Betiton welcome bonus requires you to bet at least £15 for your first bet to receive a bonus of £10. They also have a loyalty program where you get reward points for wagering, which you can later redeem for cash and reach new levels with extra perks. The top two levels are by invitation only, adding a special layer of exclusivity. Other than odds boosts on select markets, Betiton does not offer much in terms of bonuses, presumably due to the bookie’s age.
Betiton football betting is an especially well-established market. Along with the usual pre-game and in-play betting options, they also have a Fast Market feature, which lets you bet on events you expect to happen within the next minute to five minutes, like corner kicks, throw-ins, goal kicks, and others—plus, Fast Market bets are settled instantly so you can keep going without worry. The only downside is the lack of livestream, since that would definitely complete this fast betting experience.
- Instantaneous deposits
- Weekend football betting promos
- Several different welcome bonuses to choose from
When it comes to sports betting, Paddy Power is the place to be — not just for football, but probably every sport under the sun. The bookie giant offers verifiably competitive odds, a great range of markets, and superb customer support should you need it. You can also get your winnings within four hours, while many other bookies sometimes take days to process them.
The Paddy Power sign up offer is also decent: if your first bet of up to £10 loses, they will refund you in cash (not free bets that can expire). This means you get to check out the way everything works without worrying about losing your first stake. You can also get a £10 free bet when you bet five times in a week for the same amount or more. If one leg of your 4-or-more-fold acca loses, you also get a free bet as a consolation prize.
Other features that make Paddy Power one of the best betting sites for football include getting paid out a winner if your team leads by two goals during the match, £20 cash for every friend who joins the platform thanks to you, and great same game multi options.
- Daily price boosts
- Great football coverage
- Decent deposit and withdrawal limits
The Virgin Bet platform is one of the most trusted bookmakers in the UK thanks to its association with the Virgin conglomerate—although it doesn’t actually belong to them. Since its launch in 2019, it has established a name for itself among the best online football betting sites, and with good reason. They offer competitive odds, especially important since they’re a newcomer to the space, and in-depth coverage of all major football events. You will also find detailed statistics of each team’s performances in the past five games, which can significantly help you when you’re making betting decisions.
Punters new to this platform also have a lot to look forward to: the Virgin Bet sign up offer gives you £20 for your £10 deposit in the form of two £10 free bets. However, aside from this, you’re not likely to find very many offers here. When it comes to football, there’s only a regular price boost on select daily events where your maximum bet is £20.
But when it comes to betting, this bookie offers a great selection of bets at competitive odds, as well as a cash out option if your bet seems to be going pear-shaped. If a popular match catches your eye, watch out for a price boost on some aspect of it — no Virgin Bet bonus code needed. The in-play betting section also offers great options with constantly updating bets, so you can follow the action and react in real time.
- Great football betting markets available
- Good in-play betting options
- Competitive odds
InfernoBet is a newcomer to the UK market of football betting sites, having only launched in June 2020. They’re operated under a white label by ProgressPlay Ltd, which handles a huge number of online sportsbooks and casinos. However, this white label means that ProgressPlay only hosts the site for another company instead of owning it outright, meaning the true owners are unknown.
When it comes to promotions and bonuses, this bookie does not fall into the usual new bookmaker trap, where they are unable to compete with more established platforms in this regard. The Infernobet sign up offer gives you £10 in free bets when you first deposit £10. Additionally, all major competitions have some sort of running promotion—free bets after you bet a certain amount, odds boosts, and insurances on your accas. As a rule, the bigger the competition, the bigger the prizes. Thus, for example, the UEFA Champions League promo gives you a £10 bonus after you’ve bet at least £25, whereas the UEFA Europa League only offers £5 for the same amount.
However, Infernobet football betting does not end with promotions: in fact, it’s only just begun. With an incredible number of in-play markets during any event—which soars above 200 for major events — InfernoBet is one of the best places to be when it comes to football. They also offer a Live Multiview feature which lets you watch several events at once. One drawback is the lack of livestream. Another thing to keep in mind is their flat £2.50 withdrawal fee.
- Incredible wagering limits
- Constant promotions
- UK- and Ireland-centric
888 sports betting is actually the only thing offered on the platform—since the parent company of 888sports already has separate websites for their casino and games. This makes for a cleaner experience for many fans who prefer to separate the two. When it comes to football, 888sport call themselves “football fanatics” and add that they offer great live betting with a wide variety of markets.
When it comes to bonuses and promotions, they offer it all. The 888sport new customer offer means that placing your first bet of £10 or more will get you £30 in free bets. Winning a bet with odds 4/1 or higher will get you a £5 free bet once per day. Every big game will have price boosts and match multiples with great odds, and acca insurance means you can get a refund if you lose on only one leg. The only thing you should keep in mind is that your 888sport free bet expires after a while, so be sure to use it before it happens.
One of the key selling points of 888sport is their speed in paying out their customers. Your wins will be deposited quickly to your account, and it takes only a couple of days until your withdrawal is fully processed. However, if you request a withdrawal in a currency different from the one you deposited in, they will charge you a conversion fee.
- Local payment methods available depending on location
- Great range of sports with offers and bonuses
- Free bets expire relatively slowly
If you’re looking for a well-respected bookie with a tightly run ship, William Hill football betting has everything a punter needs. In existence since 1934, they offer a great selection of sports, although football always remains one of the most prominent options on their website. With great 24/7 customer support and an incredible mobile app, you can take your betting on the go without worrying about running into unsolvable problems.
Their promotions and offers are also among their biggest strengths. The William Hill sign up offer gives you £30 in free bets once you place your first bet of at least £10, but don’t forget to use the code P30. Other perks include bet boosts for accas, flash odds on weekly select events, and double the price for select #YourOdds events, i.e. those you tweeted to the bookie and got a price for. There are more offers that are temporary and depend on the current events, so check back often for those.
Major football leagues also have profitable odds, which is why fans consider William Hill a great place for live football betting. For those who like to be kept fully in the loop, there is the WHTV feature, which lets you watch the best matches in real time with the option for in-play betting. Plus, their physical stores let you either top up your online account or withdraw your funds there.
When it comes to football betting, most bookies that offer early payout offers do so as long as the team you bet on leads by two goals at any point during the match. This means that, regardless of whether they win or lose, your slip is considered a winner and you can get paid out immediately. Among the latest football betting sites to offer this feature are Bet365 and Paddy Power.
There is a saying that the house always wins. Bookies hold to this first and foremost when calculating odds, meaning they first set their own margin (the profit they’re taking either way, which is usually a certain relatively low percentage). They calculate the odds of something happening either way, then they subtract that margin (also called a vig, vigorish, or juice) and post the odds.
The majority of odds are calculated through past events and professional opinions, and many new football betting sites use specialised software for this. The odds also move in response to betting—if one outcome is the more popular one and more people bet on it, the bookie will increase their margin there and decrease the margin on the less popular option, to encourage people to move towards the other option. But if the higher margin odds remain more popular, the bookie still gets their profit.
Another popular way to get people to bet on less popular options is through football free bets, as many of them are restricted in a way that they can only be used on higher odds.
When building an accumulator bet, or acca, you place several bets together for bigger profits than had you placed them separately from each other. This also means that a single lost leg brings your whole slip down like a house of cards. Many platforms offering football betting online are aware of this possibility, so they offer acca insurance: if only one leg on your acca loses, you get your stake back, which is still better than losing it completely.
There are usually some restrictions in place, like not being able to use this feature as much as you want, but only once per day or even week. Additionally, not every bookie offers this: if this sort of safety net is important to you, check which football betting sites offer this when you’re choosing where to open your account.