Our methods for evaluating betting sites consist of a number of important elements that impact player experience greatly. We look at a number of factors such as sports variety, league variety, customer support and many others to ensure that the sites we recommend are 100% reliable and safe. We only recommend and feature the sites we playtested ourselves and play ourselves as passionate punters. Our in-house evaluation methodology helps us evaluate these sites fairly and transparently so that you can get the full picture before depositing and playing. The methodology we follow to evaluate UK gambling sites consist of:
- User experience
- Sports and League Variety
- Software Quality & App Support
- Betting Types
- Bonus Offers
- Max Payout & Odds
- Customer Support
- Payment & Withdrawal Policies
Analysing these factors closely helps us determine if a betting site is friendly towards its punters, secure and well-established. Furthermore, by writing our reviews with these criteria in mind, we ensure that they are easy to read and useful to players.
How Do We Evaluate Trustworthiness?
- We Check if the business is run by a renowned betting business,
- Check how long the company has been in the business,
- Look for licenses from the UK gambling commission and other regulatory instances, certificates and reviews,
- Evaluate the deposit, wager and withdrawal processes,
- Check if the company is involved in any shady practices like selling data and if they fulfill the required security measures,
- Scan the internet for complaints of cheating against the betting company or website.
Positive experiences are what betting is all about, and online betting platforms need to do everything in their power to better their users experiences. This means that they have to provide a fun and exciting platform that is also secure and helps players feel safe when depositing their money. Even though user experience is highly dependent, well, on the user, in our minds it can still be viewed objectively if it meets the criteria discussed below.
Sports and League Variety
The best online betting sites offer a wide variety of sports betting options in multiple leagues. When evaluating these platforms we look at the selection of sports and leagues so that you can see right off the bat if a particular site is right for you. As punters, we follow leagues closely. No matter the sport, we want to be in the loop and be able to bet as the league unfolds. Because of that, we want to see betting websites that understand this and offer variety. New betting sites also offer esports and fantasy sports betting options which quickly catched on with punters. Esports betting is now a big industry and we want to see sites offering this service alongside traditional sports.
Software Quality & App Support
Sports betting websites rely on a wide array of software to make their platforms user-friendly and to offer a comfortable place for punters. In this part of our evaluation process, we look at the overall quality of the site and the visuals that it features. We also consider if a site has an app offer and if their website supports mobile devices. For us, it’s very important that we can bet on the go, and we look for both Android and IOS compatibility when assessing betting apps.
When looking at betting types, we want to see a wide range of available betting methods that suit all kinds of betting styles. There are many betting varieties out there, but when evaluating betting platforms we look for the following:
- Live/In Play Betting
- Fixed Odds Betting
- Exchange Betting
- Spread Betting
All betting sites offer bonuses to new and existing players. Bonuses have become the norm and sites are now trying to outcompete each other by offering bigger bonuses to players. This is a great thing for punters, however, bonuses are a bit more intricate then they may seem at first. When evaluating bonus offers, aside from looking at the size of the bonus, we also take great care to evaluate the terms and conditions regarding bonuses.Most gambling sites ask that you rollover free bets before being able to withdraw your funds. This topic is a bit tricky, but we always look at how friendly these terms are to make sure that we only recommend the sites who go out of their way to offer player-friendly bonuses. With that said, here are our top picks for the top 11 betting sites with bonuses:
11 Best Betting Sites UK – 2018
- 888 Sports – 100% up to £100 Bonus
- Bet365 – Get 100% Deposit Bonus Up to £25
- Ladbrokes – Bet £5 Get £20 in Free Bets
- Unibet – Bet £20 Get £40 in Free Bets and Bonuses
- Coral – Bet £10 Get £30 in Free Bets
- Betfred – Bet £10 Get £30 Free Bonus
- Betvictor – Bet £/€5 Get £/€ 30 in Bonus Funds
- 10Bet – 50% Up to £100 Deposit Bonus
- Paddy power – No Risk Get £10* in Free Bets
- Mansion Bet – Get up to £50 Extra Bonus
- Sportingbet – Free Bets Up to £50
Max Payout & Odds
Probably one of the most important things for punters is odds. Odds dictate the way we bet and the way in which we approach our betting strategy. On top of that, we want to be able to control our bets and not be limited by max payouts when we’re sure. The best gambling sites offer large enough max payouts so that punters aren’t throttled when placing a sure bet.
If at any moment, a problem arises, it’s important that players feel safe and secure knowing that they can rely on customer support to resolve any issues. When evaluating betting platforms, we’re not only interested in response times and available support channels, we want to see issues being resolved. Knowing that you can get any problem out of the way quickly and efficiently is very important when picking a betting website. Issues tend to occur from time to time, and being able to rely on the support team is a crucial aspect of the entire betting experience.
Payment & Withdrawal Policies
There are numerous ways to deposit money on UK sports betting websites, including credit and debit cards, e-wallets such as PayPal and Skrill, cryptocurrencies like BTC and ETH, as well as wire transfers. However, it’s important to note that with most betting sites, new options of payment such as BTC are still being developed. If you are keen on one particular method, you can find all important info in our written reviews. Just like the deposit options, every betting website has different withdrawal policies. Some ask you to withdraw through the same method you have deposited with, some take a few days or even weeks to process the withdrawals while others have restrictions on the amounts you can withdraw with certain methods. That’s why we urge all our visitors to read the withdrawal policies before depositing real money. Alternatively, you can read our reviews as we test withdrawal methods for each betting site.
How to Pick a Betting Platform that Suits You
Choosing a betting platform that suits your betting style doesn’t have to be complicated. If you base your choice on a couple of easy-to-check factors, then you won’t have any trouble getting to the right place. Betting sites in the UK offer a wide range of betting options for punters all over the world, and to help you filter through all the choice and get straight to what you’re looking for, follow these simple points.
Pick Based on the Sports/League Selection
As an experienced punter, you probably have your favourite sports and leagues that you like to bet in. Even as a beginner, you may have a better understanding of particular sports that interest you more and make you more comfortable to bet on matches. Sports betting companies try to offer a wide range of sports that you can bet on, however, some are more specialised than others for particular sports. That’s why you should always look closely into a site that interest you to make sure they offer betting on a sport or league of your choice. If you’re unsure what a particular website offers, check out our reviews for that and much more.
Are the Available Types of Betting Right for You?
Punters are always on the lookout for ways to improve their chances and control their bets, that’s why it’s important to make sure that betting companies let you choose your betting style.
- Live/In Play Betting – Most online bookmakers let punters place live bets (also know as in-play betting). This is a very exciting form of betting and one heavily preferred by many experienced punters.
- Fixed Odds Betting – Fixed odds betting is the standardised form of betting that most people are familiar with. It practically secures your bet by ‘locking in’ the odds at the time you place your bet.
- Exchange Betting – The best betting websites allow punters to place ‘exchange bets’ where instead of betting against the bookmaker, they bet against fellow punters.
- Spread Betting – This interesting betting style allows punters to win based on the margin by which the value of a specific outcome varies from the spread of expected values offered by the bookmaker.
Find the Right Bonus
Don’t always look for the biggest bonus offer, instead, try to find a betting website that has player-friendly terms regarding bonuses. Since most sites ask that you rollover the bonus you get when signing up, it’s best to look for the multiplier they’re asking for to determine if a bonus is any good. The best betting sites in the UK have lower rollover requirements which means that you can withdraw your funds sooner and potentially keep more of your winnings. There’s little use for a large bonus that stands behind a rollover requirement of 40 or even 60 since that money will most likely be lost when you try to reach those margins. If you’re wondering which sites offer player-friendly bonuses, check out our reviews or look at our picks for the top online bookmakers with the best bonuses.
Consider Max Payouts
Betting companies in the UK usually have a set limit on how much you can win from a single bet, and if you’re someone who knows their sports and wants to win big, this can be a burden. Consider platforms that have higher max payouts and don’t limit your win potential by throttling your bets. If you read our reviews, you’ll see how much each betting site allows and what is their max payout.
Look for Better Bet Accumulators
Accumulator bets or ‘acca’ bets allow you to place multiple bets one a single ticket and potentially get a bigger payout. So try to find betting sites that have better accumulator bets along with higher max payouts.
Sports Streaming Availability
Watching sports and placing live bets is an especially thrilling experience for punters, and because of that, the best gambling sites in the UK offer streaming options integrated into their platforms. If that’s something that interest you, look for the websites with sports streaming options and live betting availability. After all, this is probably the most exciting way to bet on sports, and even though it has become standardized, make sure the sports bookies you’re interested in have embedded sports streams into their websites.
Ladbrokes is one of the biggest sports betting sites in the UK. It operates thousands of betting shops all over the UK and Ireland, and it has a fantastic online bookies for the UK market. The operator features almost every possible betting option that you can imagine, from in-play betting and streaming to an excellent mobile app and everything in-between. Furthermore, Ladbrokes offers incredible bonuses and promotions, like up to a £50 free matched bet, odds boosters, cash back and so on.
- Trusted, massive operator
- Outstanding betting options
- Incredible promotions
- Sometimes unreliable customer support
Karamba Sports is a betting section of the online gambling platform ‘Karamba’. Being launched in 2005, Karamba cannot be considered as one of the new betting sites UK punters can wager on, but this is hardly a downside. Sure, you won’t find lucrative deals as on freshly launched sports betting platforms, but you will get a trusted and reliable operator with a massive sportsbook and excellent odds. Karamba also has fairly competitive odds and they are famous for their top-notch promotions. Besides the standard welcome offer, they have something called ‘KaramBOOST’ and ‘KaramBot’. The first one will boost your odds, and the second will give you betting tips to maximise your chances of winning.
- Excellent extra features
- Decent sportsbook
- A wide selection of sports
- Website design could use an update
Mansion was founded back in 2003 in Gibraltar as an online casino. In recent years, they introduced a betting platform that offers exceptional betting offers to UK punters. Making an account at Mansion Bet is easy. After a three step sign-up process, you’re able to claim bonuses with record low rollover requirements. In fact, Mansion Bet lets you withdraw your funds after only 6 bets with your bonus which is something we haven’t come across before. Mansion bet is building a reputation as a trusted and legitimate betting business, and in our eyes, even though their bonus offer lacks variety, their unique rollover policies are something worth looking into.
- A wide array of banking options
- Fast payments
- Great customer support
- Clunky interface
- Small number of payment methods
Betfred started as a retail shop back in the mid-1960s, but like many of its peers, it expanded its business to the online gambling UK space. Today, Betfred serves thousands of players on a daily basis, offering all the features you’d come to expect from an industry leader. So if you are looking for a site with competitive odds, fun and exciting betting options, various sports and leagues and fast and reliable software, then Betfred is perfect for you.
- Various bonuses and promotions
- Excellent odds
- Powerful and reliable software
- Unreliable customer service
Unlike many other bookmakers, SportingBet is solely an online bookie, and they have never had retail shops. They are owned by one of the biggest gambling operators in the world – GVC Holdings PLC. Being a member of the GVC family brings many benefits, so it’s no wonder that SportingBet ranks high among the online gambling sites in the UK. The platform features incredible odds on all sports, a wide selection of leagues and events to bet on, up to £15 in its free-bet welcome offer and a fantastic mobile app.
- Modern and intuitive website
- Top quality app
- Excellent free bet offer
- Limited promo offer
With well over 20 million players, Bwin is one of the biggest sports betting sites not just in the UK, but also worldwide. They offer one of the best betting odds in the industry, as well as a comprehensive sportsbook. Their betting options include various types of bets (single, multi, Heinz, etc.), 90 different sports and exciting competitions and promotions. Additionally, the Bwin mobile app has all the features that the website offers..
- Millions of players use this site
- Fast payments
- Offers various types of bets
- Sometimes unreliable customer service
There aren’t many sites that offer every possible form of gambling, but Betfair is one of them. Besides having an online casino, poker room, and bingo, Betfair also provides a feature-rich sportsbook. You can bet on thousands of events, claim generous betting bonuses, deposit and withdraw using a wide variety of methods and you can do all that on both your mobile device and desktop PC. Furthermore, Betfair is one of the best online bookmakers for football due to their exchange section. So be sure to check it out if you’re a die-hard football fan and punter.
- All-in-one gambling platform
- Massive sportsbook
- Features various types of bets
- Heavy wagering requirements on bonuses
Coral is a long-lasting bookmaker in the UK. It operates thousands of shops all over the United Kingdom, and as of recently, it became one of the best online bookies players can wager on. Besides standard betting features like different types of bets, various sports and leagues, promotions, live streaming and so on, Coral allows players to build their own bets. Just keep in mind that this feature is available in selected markets and some terms and restrictions apply.
- Bookmaker with a long-lasting history
- Unique and fun promotions
- Massive sportsbook
- UX/UI could be improved
888 is a widely popular brand in the UK, offering everything gambling related. Besides a casino and poker platform, this bookie offers incredible sports betting services. 888sport features fantastic betting options, competitive odds, excellent bonuses and promotions, and most importantly, a safe betting environment. Furthermore, the operator offers a modern and easy-to-use mobile app, available for both Android and iOS devices.
- Trusted and established brand
- Various betting options
- Generous welcome offer
- Lacking some niche sports
Paddy Power is probably the most interesting betting platform in the UK and Ireland. They take a light-hearted approach to the whole sports betting business. However, that doesn’t mean that their services are a joke. Paddy Power offers amazing betting options for the UK market. They have fantastic odds, featuring sports and leagues from all parts of the world. Furthermore, players can wager on all major real sports events, as well as virtual ones. Of course, promo offers are available at all times, with new ones being added regularly.
- Excellent betting odds
- Offers poker and casino services
- Fantastic rewards programme
- Rather small selection of sports
You’ll hardly find a UK betting sites list without 10Bet. This betting operator offers all the fan-favourite betting options, from regular wagering to live and virtual betting. When it comes to sports and leagues, 10Bet features popular sports like football, horse racing and rugby, as well as some obscure ones like eSports, chess and netball. Besides these features, you can expect competitive odds, exciting promotions and a modern app for mobile devices.
- Various sports and leagues available
- A wide variety of promotions
- Live stream available
- The mobile app has stability problems
When talking about the best betting offers UK players like, we must mention bet365. This bookie is the most recognisable name in the online gambling community with millions of players wagering every day. It should go without saying that you cannot be an industry leader without providing top-quality services. Besides the unrivaled sportsbook and odds, bet365 has incredible bonuses, a diverse selection of payment methods and reliable customer support.
- Probably the best sportsbook in the industry
- Unbeatable odds
- Diverse payment options
- Lacking user interface
In our search for the best bookmaker, we couldn’t skip Betsafe. Simply put, Betsafe is an outstanding website for online gambling. It offers all of the fan-favourite features like live betting, welcome bonus offers, reliable and helpful customer support and most importantly, one of the best betting apps on the market. You can place bets on a dozen different sports and hundreds of events, ranging from regular league matches to special events like the World Cup.
- Trusted and licenced bookmaker
- A wide variety of betting options
- Fantastic customer service
- Heavy wagering requirements on some bonuses
If you are looking for new horse racing betting sites in the UK, don’t bother; Totesport is still the king. Despite being around for a long time, the bookmaker never stopped improving. They are mostly specialised in horse racing bets, but you can wager on a dozen other sports as well. Besides this, Tote offers an excellent welcome offer, which gifts newcomers a £10 free bet if they deposit a minimum of £10.
- Excellent horse racing bets
- Generous welcome offer
- Trusted and reliable operator
- Website design needs improvements
Betway offers a ton of other online betting services, but they are best known for their outstanding betting offer. With this bookmaker, you can bet on every sport, from greyhounds and horse racing to motorsports, and you can even bet on politics. Additionally, the bookie features a couple fantastic bonuses and promotions for both newcomers and loyal players. Finally, you can download the bookmaker’s official app and play on your mobile device without any limitations.
- Fantastic odds
- A wide selection of sports
- Great casino and poker room
- Android app is not available on Google Play
Jetbull is a multipurpose gambling platform offering casino, lottery and, of course, sports betting services. Although not considered to be among the top 10 betting sites on the market, their services are nothing less than excellent. You can place bets on thousands of events, wager on numerous sports like football, ice hockey, snooker and many, many more. Additionally, Jetbull offers over 15 promotions, for both their casino and sports betting players.
- Numerous promotions and bonuses
- Excellent betting options
- Fast and free payment methods
- Visuals and design need an update
After the recent acquisition of StanJames, Unibet has undoubtedly become one of the top 10 betting sites in the UK. This award-winning casino, poker and sports betting website is perfect for players looking for a casual gambling environment. The bookmaker offers all the fan-favourite features, like generous and fun promotions, competitive odds and fast payments, as well as dedicated mobile apps for Android and iOS devices. Additionally, their sportsbook features dozens of sports, but the most significant offer is for football matches.
- Award-winning gambling operator
- Generous promotional offers
- Fantastic football betting options
- The welcome package could be bigger
Bet At Home
Bet At Home is a hugely popular bookmaker not just in the UK but throughout the rest of Europe as well. They have one of the most popular betting sites on the market, featuring all the popular sports and second-to-none betting odds. Furthermore, Bet At Home has a couple of excellent apps for mobile play. Besides the standard betting app, the bookmaker has an app called Sport Maps. With it, players can track live games and place bets by selecting a country or region.
- Fantastic apps for mobile betting
- Incredible sportsbook
- A wide variety of betting options
- The website could use a visual update
William Hill is one of the best betting sites available on the market right now. Thanks to their amazing sports betting offer, they have an impeccable reputation among UK punters. Their sportsbook has dozens of sports and leagues, as well as outstanding odds. Additionally, William Hill offers fantastic bonuses and promotions to both their regular players and newcomers. Finally, being one of the top betting sites, William Hill made sure that all of their customers have access to their preferred banking option like direct bank transfers, e-wallets, and so on.
- One of the biggest bookies
- Massive sportsbook
- Excellent promotions and bonuses
- UI could use an update
BetVictor is one of the oldest British betting companies, dating back to more than eight decades ago. During this time, the company has managed to set itself as the leaders for greyhound betting in the UK. Even though most punters come for the greyhounds, their sportsbook offers dozens of other sports as well. Furthermore, BetVictor has one of the richest promotional offers on the market, ranging from free bets to deposit bonuses. Banking-wise, this bookie features all popular payment methods like Skrill, Neteller, debit/credit cards, etc.
- Fast registration
- Loads of banking methods
- Great customer support
- Long withdrawal times
1) How do free bets work?
Free bets are usually given as promotions to new players after they make a deposit. These bonuses can then be used to place bets in the same way as you would with deposited funds.
2) Do free bets expire?
Free bets can expire but this is heavily dependent on the type of bonus in question. It’s best to look at a particular site’s policies on bonuses and on the particular bonus you want to claim.
3) What is the best betting site?
All UK betting sites that are licenced by the UKGC have a great offer and are full of amazing bonuses. If you’re trying to find a site that suits you and your playstyle, check out our tips and tricks for picking the best site for you above.
4) Can you cash out on a free bet?
Yes, but there may be some rollover requirements beforehand. Betting websites in the UK let you place bets with bonuses and free bets the same way as you would with deposited cash, but they usually require that you ‘rollover’ the free bet before you can withdraw.
5) How is cash out calculated?
Your cash out value is calculated based on a number of factors at the time of bet placement. These factors include, but are not limited to, the amount staked, price at the time of bet placement, current price at the time of cash out.
6) What is a partial cash out?
A partial cash out let’s you collect a portion of your winnings while letting you keep some staked into ‘lock-in’ a profit whatever the outcome in the end. Top betting sites offer partial cash out, helping you stay in control and secure your winnings while also having the potential to win more.
7) What is the most popular betting site?
Some of the most popular betting sites in the UK include bet365, William Hill, Ladbrokes, Unibet, and Bwin.
8) What are the best online bookies?
In the UK there are a number of great bookies offering amazing bonuses and free plays to new players. To see which betting sites suits you the best, check out our bookie rankings and choosing guide above.